Visit McDonald’s in Italy

Trieste McDonaldSignedCLICK Here for the Trieste ITALIAN McDonald’s

 

McDonald’s opened its first restaurant in Rome in the 80’s, across from the Spanish Embassy and right next to the famed designer Valentino’s Atelier headquarters. Yes, McDonald’s had lots of experience moving into new markets, but Italy was especially difficult given the quality of ingredients used within the country. A demanding clientele had to be won.
Before long the Atelier (Valentino) sued the chain, claiming that the stench deriving from fried food was ruining its clothes. After a long legal battle, resulting in McDonald’s being forced to fix venting and airflow, it appeared that McDonald’s might be doomed in Italy. For a long time only a few McDonald’s operated in Italy, which seemed strange for a fast food chain found on nearly every street corner the world over. In spite of seeming failure, and since the fast food giant had plenty of financial resources to sustain them through thick and thin, they decided to weather the storm. They patiently waited until the timing was right and then, suddenly, many franchises appeared all over the country unexpectedly. But how did they manage?

To start with McDonald’s did what made financial sense: they bought out their competitor, Burghy, a chain that belonged to Italy’s largest meat producer. The deal greatly benefited both sides: McDonald’s took over all the restaurants, while Burghy’s former owner, Cremonini, became the sole meat supplier for McDonald’s in Italy, in addition to some other parts of Europe. Now it was time for McDonald’s to appeal to new customers, ones unaccustomed to eating burgers and fries and, mind you, with very discerning taste buds. In order to win the older generations, namely the parents who would open their wallets, McDonald’s had to offer healthier food options such as fresh salad and pasta bars. And so it was that McDonald’s entered the Italian lifestyle for good.

 

Latina McDonalds

 

CLICK Here for the Latina ITALIAN McDonald’s

Next came another major American concept, the drive-thru, which was achieved though a contract with oil giant Agip, who agreed to open a number of restaurants in their gas stations. While still not as popular as in the US, the Agip drive-thrus remain.

Dulcis in fundo, the Italian McDonald’s introduced franchising, which led to private investing and eventually made out of McDonald one of the few fast food chains that have managed to be successful in Italy. Believe it or not, McDonald’s engages in careful publicity campaigns leading to an image of the chain as one which is based on good, healthy Italian products and ingredients. Far from our dear familiar American image of greasy, fast food!

Yes, McDonald’s proves that the brand is able to thrive in new countries. And yes, unbelievable but true, Italians have embraced the Golden Arches, which can now be seen gleaming next to historical landmarks all over the country.  Just for fun, I recommend visiting a Mc Donald’s in Italy. You might not like hamburgers, but you are sure to be impressed with what they have been able to do to win their now loyal Italian customers. And, don’t forget to try McDonald’s  WINE!!!   McDonald ItalySigned

GLUTEN FREE Cooking Classes in the Peninsula

ITALIAN gluten free COOKING  classes in the Peninsula

on March 10, 2013

3/10/2013 -2:30pm-6pm in San Carlos $69

Italian Gluten Free Cooking Class. Learn how to make some fabulous Italian dishes that will leave you satisfied and not missing gluten!

Students will receive written recipes at the beginning of class. After all the preparations and cooking are completed, participants will enjoy the fruits of their labors. Wines included.

On the menu: Papa’ ‘s Stracciatella Soup, Curry Lamb, Delicious Green Beans Contorno, Southern Orange Salad, Surprise Dessert. Wines Included.

Food and wine pairings by Domenico Chirichillo. Domenico is an experienced wine maker and his wines have won more than 300 Medals in wines competitions.

SIGN UP HERE FOR PURE FUN! hFinestFOODSttp://vinopainting.com/italian-cooking-class/

Apricot Chicken- GLUTEN FREE recipe

Apricot Chicken- GLUTEN FREE

Serving Size: Yealds 6

Ingredients

  • 3/4 pound dried apricots
  • 1/2 cup apricot jam
  • 2 pounds skinless chicken breasts, cut into 2-inch pieces
  • Salt to taste
  • 4 Tbsp coconut butter
  • 1 chopped red onion
  • 2 cups chicken stock or broth (make sure to use gluten-free stock)
  • 1 Tbsp chopped fresh rosemary
  • 1 teaspoon cinnamon
  • 2 teaspoons Tabasco or other hot sauce
  • Black pepper
  • Fresh mint for garnish

Instructions

  1. In a large sauté pan, heat 2 tablespoons coconut butter over medium-high heat. Working in batches, place chicken pieces in the pan, without crowding the pan, and brown them on each side. As the chicken cooks, sprinkle salt over it. Once the chicken is browned, remove the pieces from the pan to a bowl and set aside.
  2. Add the remaining butter to the pan and sauté the onion until it turns slightly brown. Use a flat edged spatula or wooden spoon to scrape off the browned bits from the chicken from the bottom of the pan.
  3. Once the onions have browned a bit, add the chicken stock and lower the heat to medium.
  4. Now add apricots, along with any juice they have given up, into a blender and blend into a purée. Pour the purée into the pan with the chicken stock and onions.
  5. Now add apricots and apricot jam, along with cinnamon, rosemary and Tabasco and taste. Check for saltiness and add as needed. Bring to a simmer, then lower the heat and gently simmer for 15-20 minutes.
  6. Garnish with chopped fresh mint and serve hot over rice.
http://www.dearangelica.com/679/
Pollo-e-albicocche

GLUTEN FREE DIETS: Reality or Fad?

italian-breadWhat Is Gluten?

Gluten is the plant protein found in several grains – it’s in wheat, rye, and barley, and often in oats –

In the last 10 years lots of people have stopped eating foods containing gluten . They feel much, much  better when they don’t eat gluten.  Let’s look at some of the motivations behind it.

Gluten intolerance

Some people become very ill when eating gluten because they have Celiac Disease.  Celiac disease is a condition that damages the lining of the small intestine and prevents it from absorbing parts of food that are important for staying healthy. The damage is due to a reaction to eating gluten protein.

The disease can develop at any point in life, from infancy to late adulthood and people who have a family member with celiac disease are at greater risk for developing the disease. The disorder is most common in Caucasians and persons of European ancestry. Women are affected more often than men.

This disorder isn’t that common, fortunately — only about 3 million Americans have been diagnosed with  it– but a great number of them may go  undiagnosed with symptoms ranging from bloating, gas, all sort of pain to disabling fatigue and depression.  While self diagnosing test kits are found online, blood tests, and eventually biopsies, are needed for a definitive diagnosis, but only a fraction of sufferers ever get to that diagnostic tool

 Sensitivity to gluten  Let’s just tell it as it is : this is a medical gray area. Many problems (from skin allergies to ADHD to Autism) have been blamed on Gluten sensitivity but there are no tests for  it . Therefore many people resort to elimination diets for self diagnosis, that is going gluten free for a few weeks just to see if symptoms improve and  then slowly re-introducing  gluten back into the daily diet.  If old (or new) symptoms  return, then sensitivity to gluten should be seriously considered and researched.

List of Gluten Free grains ( as published by gluten-free-today.com)

• Amaranth

• Arrowroot

• Corn

• Buckwheat

• Bean Flours

• Millet

• Nut Flours

• Potato

• Quinoa

• Brown Rice

• Wild Rice

• Soy

• Sorghum

• Tapioca

• Tef

A Partial List Of Gluten Free Foods:

Fresh meats, poultry and game
Fish and shellfishChicken Cacciatore
Vegetables
Fresh herbs
Fruit
Dried fruit
Nuts
Cheese (not cheese spreads)
Milk
Dried beans
Vegetable oils
Almonds
Rice, ground, long or short grain
Rice cakes/crackers
Rice flour
Yeast
Cream of tartar
Sugar
Tamari soy sauce
Yogurts
Cider vinegar
Wine vinegar
Flax seed
Corn Tortillas
Corn tacos
Popcorn (check any coating)
Homemade soups
Jam
Honey
Molasses
Tea
Fruit juice
Gluten free beer
Wine

Reality or fad?

According to an article in the WallStreet Journal (March 15, 2011) quoted  and/or paraphrased below, “a new study in the journal BMC Medicine shows gluten can set off a distinct reaction in the intestines and the immune system, even in people who don’t have celiac disease. …”For the first time, we have scientific evidence that indeed, gluten sensitivity not only exists, but is very different from celiac disease,” says lead author Alessio Fasano, medical director of the University of Maryland’s Center for Celiac Research….. “Patients have been told if it wasn’t celiac disease, it wasn’t anything. It was all in their heads,” says Cynthia Kupper, executive director of the nonprofit Gluten Intolerance Group of North America.…The growing market for gluten-free foods, with sales estimated at $2.6 billion last year, has made it even harder to distinguish a medical insight from a fad”

In spite of the fact that little is understood about this alarmingly spreading problem, it is clear that gluten—a stable staple of human diets for the last documented 6,000 years of history —triggers an immune response in some individuals

The article continues citing  some perplexing facts ” The incidence of Celiac disease is rising sharply—and not just due to greater awareness. Tests comparing old blood samples to recent ones show the rate has increased four-fold in the last 50 years, to at least 1 in 133 Americans. It’s also being diagnosed in people as old as 70 who have eaten gluten safely all their lives……”People aren’t born with this. Something triggers it and with this dramatic rise in all ages, it must be something pervasive in the environment,” says Joseph A. Murray, a gastroenterologist at the Mayo Clinic in Rochester, Minn. One possible culprit: agricultural changes to wheat that have boosted its protein content. ”

Conclusions

While it might be tempting to assume that the Gluten Sensitivity/Allergy epidemic is just a fad, spurred on by greedy and unscrupulous advertisers ( which admittedly exist and prosper), there are many reasons to consider the possibilities of a real and sharp increase of  Gluten sensitivities as well as the documented rise in the incidence on Celiac Disease. Common sense and serious allergy self-test  according to experienced dietitians’ directions might provide more clues and solutions for some

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